Building businesses that create lasting value.
I partner with founders, companies and ownership groups to transform ambitious ideas into enduring businesses through strategy, leadership and disciplined execution.
VENTURES
Two ventures. One purpose.
Creating lasting value through food and design.
SPLEATS
Building Better Food.
ARENARIA
Interiors and collected living.
Clarity for moments that matter.
LEADERSHIP & ADVISORY
I work alongside founders, leadership teams and ownership groups during periods of growth, transition and transformation.
My role is to clarify direction, strengthen commercial and organizational structures and help teams turn ambition into disciplined execution.
Clarifying where the business should go and what must change.
Strategic Direction
Strengthening sales, marketing, pricing and market execution.
Commercial Transformation
Helping international companies interpret and build in America.
U.S. Market Development
Creating structure, accountability and shared direction across teams.
Leadership Alignment
SELECTED EXPERIENCE
Built through experience. Applied with perspective.
20+ years
Business built and scaled
Cross-functional leadership
Stanford GSB
IDEAS
Understanding America before entering America
Many companies approach the United States as a larger version of their home market. It is not.
Through my papers, insights and forthcoming book, I explore the strategic, cultural and commercial choices that determine whether businesses succeed in America.
THE MARKET INTERPRETATION GAP™
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Why successful companies often misunderstand the United States before entering it.
READ THE PAPERS →GROWTH AND BRANDS STORIES
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Ideas become credible when they work in the real world. That is also the exciting part.
EXPLORE THE STORIES →
BEYOND BUSINESS
Curious about the world. Committed to making it better.
I believe that the best businesses, spaces and ideas begin with the same principles: clarity of purpose, respect for people, thoughtful execution and the courage to build for the long term.
My work spans different industries, but the intention remains constant: to create things that improve how people live, work and connect.
MORE ABOUT ME →Let’s build something meaningful.
I am open to conversations about advisory engagements, operating partnerships, board roles and ventures where experience, ambition and long-term value can come together.