Throughout my journey, I've had the privilege of collaborating with extraordinary brands helping them grow, expand into new markets, and create lasting impact.
The Ambrosi Millennials line was created to bring the tradition of Italian cheese to a new generation of consumers. With bold, modern packaging and portioned formats designed for convenience and on-the-go lifestyles, the line reimagines iconic products like Parmigiano Reggiano and Grana Padano for younger audiences without compromising on authenticity or quality.
White GOLD™ is Ambrosi’s signature Parmigiano Reggiano offering a project born to celebrate the purity, provenance, and unmatched quality of Italy’s most iconic cheese. Hand-selected from limited micro-productions and aged to perfection, White GOLD™ redefined Parmigiano for the U.S. market, elevating it from a commodity to a true culinary treasure. A brand built on heritage, trust, and uncompromising standards.
The Rachelli US launch is a bold reimagining of Italian dessert for the American market. Rooted in the artisanal heritage of Milan and infused with the spirit of the Italian Dolce Vita, the brand was reintroduced with a fresh, contemporary aesthetic inspired by White Lotus. Organic ingredients, elegant packaging, and culturally resonant storytelling positioned Rachelli not just as a dessert, but as a lifestyle experience. This is not just a product launch; it's a cultural translation done with taste and precision.
SPLEATS is a founder-led platform supporting European premium food companies entering and scaling in the U.S. market with clarity, discipline, and long-term vision.
Built on nearly two decades of hands-on experience in the U.S., SPLEATS helps founders design and execute market entry strategies that go beyond distribution. The platform focuses on building the right structure from day one, aligning brand positioning, pricing, operations, regulatory compliance, and team setup, so growth is sustainable, coherent, and value-accretive.