A successful brand launch in food FMCG requires more than creative campaigns. It demands sharp positioning, cross-functional alignment, and a system built for trial, repeat, and velocity.

Most food brands don’t fail because of poor products, they fail because they were never truly launched. In this deep dive, I explain the critical shift from listing products to building brands that win on shelf and in the consumer's mind.

Translation alone doesn’t build trust. Based on my direct experience leading brands into the U.S., I explain why emotional language, cultural tone, and consumer storytelling are critical for brands entering a new market and how mastering them builds loyalty.