Marketing is no longer a support function. It's a leadership imperative. This paper explores how modern CMOs must act as cultural architects, cross-functional educators, and strategic leaders, working at the heart of global decision-making to drive growth, innovation, and purpose.

Brand equity today is earned, not bought. In this paper, discover how brands in the food and FMCG sectors can build trust, emotional salience, and consumer loyalty in a retail environment defined by fragmentation and noise.