Insights & Leadership Notes
In leadership, growth, and transformation, ideas move faster than markets.
Here, I share reflections, strategies, and lessons learned from a career leading brands across borders and building organizations for the future.
The approach to the US Market
Entering the U.S. isn’t just a scale-up, it’s a strategic reset. Success comes not from assumptions, but from listening, adapting, and building trust with a new audience.
Leadership and Management
Leadership inspires; management organizes. The difference lies in how we show up, not just to guide performance, but to elevate potential.